Oded Shoham, born in Israel and raised in America, is arguably the most experienced wine personality in Israel. There is barely any facet of the wine business he has not covered. He has worked for the largest wineries in the country and small boutique wineries. He has planted vines, managed vineyards and made his own wine. He has worked in export, import, marketing and sales. He has experience managing a retail wine shop and working for a supermarket chain. He is founder of Handcrafted Wines of Israel, which includes some of Israel’s finest small wineries. He is also founder of The Israel Wine Experience, offering winery visits, events and tastings. He provides a ready smile, amusing stories to cover every situation and makes use of his unequalled depth of experience.